ABOUT
What Makes Us Different?
What separates Take Two Labs from the rest of the industry is that we approach each plumber and challenge like we’re scientists because, in a way, we are.
We’ve had the opportunity to look under the hood of several different SEO companies, from those who work with the local landscaper to enterprise-level clients. Many of these companies, sparing only a few, tend to build up hype, tell their client “absolutely!” and throw links and content at it until things look “good enough.”
That’s not our job. You’re putting your site and your business in our hands; our job is to take care of it and make sure it’s optimized, healthy, and growing. We make data-driven decisions in everything we do, continually working with and testing different theories on our own sites, allowing us to learn new techniques and conduct tests. In the end, this flexibility and innovation helps us bring better solutions to the table.
A strong suit of our company is that we have three major divisions with their own focus.
The first is client relations.
We never forward you through a secretary or call center. You’ll be able to speak to us directly about anything, from your strategy goals, monthly reports, and on-site updates, to the current campaign path.
The second is technical strategy.
When we begin a campaign, the first three weeks is all about researching the best target keywords, your industry, the target market, and anything else that might be necessary to the individual campaign. To ensure your website is optimized, we run an advanced on-site analysis of your internal links, site structure, and content. In-depth technical issues off-site can also be handled with us.
The third is content creation.
All our content is created in-company and passes two phases of proofreading before being sent for client feedback. This content is optimized for keywords, length, and conversion. Content strategy is a large piece of the puzzle, and positioning your website as an authoritative figure in your industry is key to seeing optimal growth in both ranking and traffic.
Above all, we are transparent and honest with our clients.
This industry can seem very “fly-by-night,” and everyone knows someone who has been burnt by a brand-new “digital marketing” company. We aim to alleviate that uncertainty by equipping our clients with the knowledge they need to make informed decisions about their campaign.
Whether you need to justify the cost on an ROI basis or you’re simply nervous about putting your website’s health in the hands of another company, we do our best to ensure you have the most accurate data available. We send monthly reports to each of our clients, collaborate on the month ahead, provide current updates, and discuss how we can address new developments in your campaign.
Tyler is our water heater replacement job expert who dedicates his days to speaking with plumbers and helping them get and close more business. With his extensive knowledge and expertise, Tyler has become our go-to resource for plumbers seeking to expand their water heater replacement services.
After speaking with hundreds of plumbers, Tyler has developed an in-depth understanding of the intricacies involved in getting more water heater replacement jobs. By staying up to date with market trends, Tyler consistently provides plumbers with valuable insights and strategies for success.
Tyler’s passion for connecting plumbers with high-quality job opportunities is unmatched. He understands the challenges they face and takes the time to listen, offering tailored advice and guidance to show them how to get 10 – 15 water heater replacement jobs per month. When Tyler isn’t on the phone helping plumbers get 10 – 15 more water heater replacement jobs, he is usually grilling a ribeye, obsessing over his local football team, or out enjoying nature.
Caleb, his wife, and their six-month old son relocated to Washington, DC in 2012 to ExxonMobil’s downstream headquarters. At headquarters, Caleb moved into a strategic planning position where he successfully constructed business cases for multi-billion dollar investments and developed two regional pricing and industry outlooks. After spending a year in Washington, DC, Caleb and his family relocated back to Houston in 2013 where he accepted a position as a manager at the largest petrochemical facility in North America. He had eight direct reports responsible for allocating and optimizing $18 billion per year in petrochemical movements.
Caleb has publically spoken on ExxonMobil’s behalf to students and faculty at The Cooper Union, the New Jersey Institute of Technology and the University of Chicago Booth School of Business. He participated in a panel discussion at Booth and in an industry-wide meet and greet. He also spoke to an industry group of Midwest product terminal employees and explained refinery mechanics to a large group of high school students.
In 2020, Caleb, Leena, their son and one-month old daughter relocated to the Mississippi Gulf Coast, seeking an improved pace of life and more family time. Caleb founded Take Two Labs once he recognized a need among plumbers he knew.So many plumbers work long, hard hours for low priced service calls. Caleb decided to attempt to build a way so they can grow their business focusing on one of the most profitable services they offer: water heater replacements. Years later, Take Two Labs has built a presence helping plumbers change their business and their life by increasing the number of water heater replacement jobs they complete.